Reporting to the Head of Marketing, the Social Media & Content Officer is responsible for the social media and content strategy across all SAMSB event social channels, providing specialist advice and working under limited direction. A key function of the role is to create engaging, high quality content across Facebook, Instagram, TikTok and LinkedIn to deliver sustained channel growth and audience engagement aligned with organisational objectives. You are also responsible for sourcing and maintaining relationships with event influencers and content creators, working alongside internal and external stakeholders to ensure an integrated and consistent approach to content and campaign delivery.

• Develop and implement optimised social media and content strategies for all SAMSB events, delivering content plans aligned with marketing and publicity objectives to drive audience growth, reach, engagement and advocacy.
• Design, film and edit performance driven content across social and digital channels, applying data, insights and professional judgement to optimise creative effectiveness and maximise results.
• Provide specialist advice on social media trends, platform algorithms and best practice, recommending new techniques and approaches to enhance content performance and channel growth.
• Ensure extended in event content teams across all SAMSB events deliver comprehensive coverage and capture of high-quality content to support campaigns and year round content needs.
• Monitor social media channels for audience feedback and enquiries, managing community engagement and responses. in a timely and professional manner in line with brand and reputational considerations.
• Source and maintain partnerships with event influencers and content creators, developing briefs, managing allocated budgets, and overseeing contract execution and content delivery to meet campaign and event objectives.
• Manage digital deliverables for commercial partnerships, including content development, publishing and performance reporting to meet contractual and organisational requirements.
• Analyse performance and prepare regular reports, providing strategic recommendations to inform decision making and optimise growth across social media channels.
• Edit and develop content as required to support campaigns, events and ongoing organisational content requirements.

• Applicants will be required to work extended hours leading into and during major events.
• The Incumbent will be required to participate in the department's Performance Management Program
• The Incumbent may be assigned to another position at this remuneration level or equivalent
• This role requires a National Criminal History check