The Ticketing and Membership Officer is responsible for ticketing sales reporting and analysis, providing specialist advice and recommendations to inform initiatives that increase event attendance and revenue for motorsport events run by the South Australian Motor Sport Board.
They also review member feedback, identifying opportunities for improvement, and recommend strategies to grow membership programs and enhance commercial outcomes.
Additionally, the position oversees the optimisation of ticketing operations, including pricing, ticketing structures, and continuous improvement initiatives, exercising professional judgement and working under limited direction to deliver program-level results.
Key outcomes of the role are as follows:
- Coordinate ticketing operations, including being the main point of contact for the day to day relationship with the event ticketing agencies
- Provide oversight across event builds, pricing implementation, reporting, reconciliation processes, and sales control
- Provide comprehensive ticketing sales reporting and analytics, owning the interpretation of insights and providing, data-driven insights and recommendations to inform revenue growth and attendance strategies
- Work closely with the event ticketing agencies to develop the grandstand seating build to optimise ticketing structures and seating configurations, including seat audits, layout improvements and event build accuracy, applying professional judgement to maximise operational and commercial outcomes
- Track and analyse ticketing performance trends, including revenue outcomes, product demand, and market behaviour, to provide advice on ticketing product development and improvements to support evidence-based decision-making across the organisation
- Manage all aspects of event ticket allocations, including product development, reporting, ticketing distribution and performance oversight
- Recommend strategies to grow membership programs, analysing member feedback to identify opportunities for improvement and recommending initiatives to drive customer retention, increase fan engagement and deliver commercial outcomes
- Collaborate with internal teams to ensure website content, ticketing strategies and customer service objectives are aligned with broader organisational objectives and program-level outcomes
- Maintain secure, compliant customer data in the CRM system, including oversight of customer data migration from external ticketing providers, ensuring accuracy, security, and business continuity